Launch A Product And Make It A Brand With Your Strategies!

People get a product based on consumer reviews. A popular brand is always preferred as these brands are competitive, have quality and price advantage. Making a brand popular is no easy job as a lot of professionals would have worked hard for it. At product launches, a product is introduced and for it to become a brand takes a lot of time and contribution of many professionals.

What Is PGDM Qualification?

Pgdm is a course a student takes up after graduation. Most autonomous b schools of the country offer this course. These b schools are not under any university and the degree they offer for the management course is called as pgdm. It is preferred by many students as the courseware is updated and the course is valued well by placement departments. It is a two years full time course and students who take up the course have in depth knowledge in the field.

Eligibility And Specializations!

It is a two years full time course and students who take up the course have to clear the entrance examination and interview process. Only meritorious students with high percentages are absorbed by the b schools. There are many specializations offered for the course and they are finance, finance and banking services, insurance, marketing, digital marketing, human resources management, supply chain management, operations management, etc. Students can take up the specialization based on their interest. Pgdm in marketing management  is offered at most b schools.

The Course – Its Speciality!

The course is designed to meet the requirements of the industry. The marketing scenario is changing as digital marketing is fast catching up. The students are taught about all the intricacies related to marketing. The marketing is the core of any business as the businesses survive only if the products or services are successful and this is possible only with marketing. The students learn about various components involved in marketing and it helps them to learn about the relevant strategies in the changing business world.

Earlier people used to get what is offered but now companies have to deal with informed consumers and these consumers decide about the future of the products. So, marketing management through pgdm teaches students all aspects related to the field. Data plays a very important role in business and students learn about different tools which help them to be updated. Here, the student learns about product marketing, brand building and ways to retain the market.

The course lays emphasis on merchandising, rural marketing, digital marketing, marketing communications and international marketing, etc. They learn about various marketing strategies, creating narrative campaigns for making the brand visible, being updated with market trends, etc. Internships also help students gain relevant corporate experience.

Job Profiles!

The students can work as marketing managers, communication managers, brand managers, sales managers, digital marketing specialists, market research analysts, promotions managers, brand managers, etc. These professionals are paid well and the initial salary starts from 7.5 lakhs to 17 lakhs per annum. Some students can even get a higher start and this depends on their performance in the interview.